GEICO (Government Employees Insurance Company) is one of the most recognizable auto insurance brands in the United States. With its famous gecko mascot and promise of saving customers money, GEICO has become synonymous with affordable car insurance.
This article explores why GEICO remains a top provider in the industry, its history, offerings, advantages, challenges, and how it compares to competitors.
Company Overview
GEICO was founded in 1936 to serve government employees and military personnel. Today, it operates under Berkshire Hathaway, led by Warren Buffett. The company insures over 30 million policyholders and is known for low rates, strong financial stability, and exceptional online tools.
Unlike other insurers, GEICO operates with a direct-to-consumer model, reducing costs by eliminating local agents.
Services and Insurance Products
1. Auto Insurance (Core Service)
GEICO offers:
- Liability
- Collision
- Comprehensive
- Medical payments
- Mechanical breakdown coverage
- Rideshare coverage
- Emergency roadside assistance
Customers can customize deductibles to lower premiums.